The MSR Group is a nationally recognized market research firm with a reputation for providing timely and accurate data. As a result of the investments made over the last several years in facilities and technology, we have been cited at industry conventions as offering “cutting edge” services within the market research industry. A member of the American Marketing Association (AMA); the Market Research Association (MRA); and, the Council for Marketing Opinion Research (CMOR), The MSR Group conducts consumer and business-to-business research nationwide from our Omaha headquarters. Specializing in the financial, insurance, retail and advertising industry areas, our success results directly from the exceptional quality of our research and the standards of client service we provide.