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Under the direction of the Director of Marketing, the Marketing Strategist develops, manages and implements school and college strategic marketing and communications plans that increase brand awareness and support recruitment and retention efforts. The Marketing Strategist is both a strategist and a doer — responsible for developing high-level marketing and communication plans and the strategies behind them, as well as executing and driving results.

He or she is the marketing and communications leader in their school or college and advises partners on how to develop impactful and differentiating marketing and communications across initiatives and audiences. To accomplish this, the Marketing Strategist is an essential member of a cross-functional marketing team that drives and implements marketing and content strategies in support of institutional goals.

Key Responsibilities

Develop and execute school/college marketing and communications plans, in alignment with university marketing and strategic initiatives.
Apply marketing trends, research, and technologies in support of the school/college marketing and communication plans.
Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the school/college and university.
Oversee and implement the strategy for the school’s/college’s social media channels, in collaboration with the university’s social media strategy.
Understand and implement SEO best practices across school/college web pages.
Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
Be a brand ambassador within the school/college to ensure the university’s brand message is conveyed, integrated and established.

Qualifications

Bachelor's degree in marketing, business administration, communications or related field is required.
4–6 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.
Ability to use data to drive strategy and monitor and report on results.
Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
Ability to work collaboratively with subject matter experts and leaders across campus.
Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.